This page is a draft: its text is not final.

Terms of Service for the ARENA beta

Effective 2026-11-06.

1. Who we are and what these terms cover

ARENA is a quiz, assessment and live-session app provided by BrandBeat7, of 409, Whitefield Road, Kondapur, Hyderabad, Telangana, India ("we", "us"). These terms apply to the business that installs ARENA on a CRM location, also called a sub-account ("you"). The person who accepts them for a business confirms that they may bind it.

ARENA is for business use. You may not use it as a consumer.

2. What "beta" means

ARENA is in beta. That means:

• it works, but features, screens and limits will change, sometimes without notice;
• some features are not built yet, and we do not promise when they will be;
• it may have errors, and it may be unavailable at times;
• we may end the beta, or move beta customers to new terms or a paid plan, with at least 15 days' notice by email or in the app.

3. Installing and accessing ARENA

• You install ARENA from your CRM's app marketplace, and you sign in to it through your CRM account. Your use of the CRM is governed by your own agreement with your CRM provider, not by these terms.
• You are responsible for who in your CRM account can open ARENA, and for what they do in it.
• Tell us promptly at support@brandbeat7.com if you think someone has used your account without permission.

4. Fees

• During the beta: free.
• Your CRM provider may charge your sub-account for premium workflow steps, including ARENA's workflow actions, under its own pricing. Those charges are between you and your CRM provider; we do not set, receive or refund them.
• If we introduce fees, we will tell you the price before you are charged, and you can uninstall ARENA instead.

5. Your content and your data

• You own your content: your quizzes, questions, settings and results, and the data of your players and contacts.
• You let us use it to run ARENA: you give us permission to host, copy, process and display your content only as needed to provide, secure and support ARENA for you, and as our data processing agreement allows.
• Personal data: for the personal data of your players and contacts, you are the controller and we are your processor. The data processing agreement forms part of these terms. Our privacy notice tells players how their data is used.
• What ARENA writes to your CRM: as you configure it, ARENA writes results, contact fields, tags and notes to your CRM account. What happens to data there is governed by your agreement with your CRM provider, and it stays there when you remove ARENA.
• Feedback: if you send us ideas or feedback, we may use them freely, without any obligation to you.

6. Your responsibilities

You agree that you will:

• have a lawful basis to collect and use your players' data, and show them any notice the law requires;
• not run quizzes on ARENA for audiences under 13;
• not ask players for special categories of personal data (for example health, religion or sexual orientation) or put such data in quizzes;
• send any message to your contacts (including the links ARENA creates) only with the consent and the unsubscribe handling the law requires. ARENA does not send email or SMS; your own workflows do;
• not use ARENA for anything unlawful, deceptive, harassing, hateful or infringing;
• not try to get around ARENA's limits or security, probe or load-test it, or reach other customers' data;
• not copy, resell or reverse-engineer ARENA, except where the law allows it.

7. Our responsibilities

We will:

• provide ARENA with reasonable skill and care, as a beta;
• protect your data as the data processing agreement describes;
• answer support requests on the next working day, through the support channel or support@brandbeat7.com;
• tell you about changes that materially reduce what ARENA does for you before they take effect, where we reasonably can.

During the beta there is no uptime commitment and no service credit.

8. Our intellectual property

ARENA, its software, design and brand belong to us or our licensors. These terms give you a non-exclusive, non-transferable right to use ARENA for your business while they last. They give you no other rights in it.

9. Suspending or ending your use

• You can stop at any time by uninstalling ARENA.
• We can suspend or end your access if you break these terms, if your use puts other customers or the service at risk, or if your CRM's app marketplace no longer allows the app. We will give notice first where it is reasonable to do so.
• After uninstall, ARENA's database records for your location are deleted 30 days later, and reinstalling within those 30 days restores them, as the privacy notice and the data processing agreement describe. Before you uninstall, an admin can export a participant's data from Studio, one participant at a time.
• Sections 5, 10, 11, 12 and 14 continue after these terms end.

10. Disclaimers

ARENA is provided "as is" and "as available" during the beta. To the extent the law allows, we make no promise that it will be uninterrupted, error-free, or fit for a particular purpose. Scores and results are calculated by the rules you set, and mastery tiers by ARENA's fixed bands; you decide how you use them, including for any certificate, grade or decision about a person.

11. Limits on liability

• Neither of us is liable for indirect or consequential loss, or for loss of profit, revenue, goodwill or data that could have been avoided by reasonable backups.
• Each party's total liability under these terms in any 12 months is limited to the fees you paid us for ARENA in the 6 months before the claim.
• Nothing in these terms limits liability that the law does not allow to be limited.

12. Your promise to us

If a third party makes a claim against us because of your content, or because you used ARENA in breach of section 6, you will cover our reasonable costs of that claim.

13. Changes to these terms

We may update these terms. We will show the new effective date at the top and tell you of any material change at least 15 days before it applies. If you keep using ARENA after that, the new terms apply; if you do not agree, you can uninstall ARENA.

14. Law and disputes

These terms are governed by the laws of India. The courts of Hyderabad, Telangana have exclusive jurisdiction, unless the law requires otherwise. Before going to court, each of us will try in good faith to settle a dispute by talking first.

15. General

• These terms, the data processing agreement and any order or plan you accept are the whole agreement about ARENA between us.
• If a part of these terms cannot be enforced, the rest still applies.
• You may not transfer these terms without our written consent. We may transfer them to a business that takes over ARENA, and will tell you.
• Neither of us is responsible for delays caused by events outside our reasonable control.
• Not enforcing a right straight away does not waive it.

16. Contact

Questions about these terms: support@brandbeat7.com. Support: support@brandbeat7.com. Privacy: support@brandbeat7.com.